We were excited to receive the following video and exclusive pictures from the recent special presentation of one of the best stores in the world : PROJECT 3.14. in Moscow:
PROJECT 3.14 is owned and run by Sasha : a visionary buyer who has supported STEALTH-related Labels such as JULIUS , DEVOA , AREA , The VIRIDI-ANNE , ATTACHMENT etc from the very beginning.
We see him as the Ambassador for these labels in his part of the world and the new version of the store ( and the video ) also features other cutting-edge designers such as :
BORIS BIDJAN SABERI
CAROL CHRISTIAN POELL
LOST&FOUND
MA+
ETC
Some exclusively in Russia.
The stated aim of Sasha and his team is to “create a unique and extremely special space which combines art and atmosphere to really focus and showcase the most special of the artisan designers”. Hence the name of this opening presentation to introduce the new store to press, friends and special clients : “ANOTHER WAY”
The event and show took place actually inside their new 300m2 Boutique which is located in the middle of Moscow but in a secret, basement underground location. We hope to do a full article on the new store soon but you can get an idea of it from the pictures and video. Here is a link to an old article written by MARC STEALTH, about the older but equally awesome first store, for SCOUTE magazine : http://scoute.org/retail/project314
The aim of the presentation was to show the direction of the Boutique, the work they have done to create a new language of style in Russia and to emphasize the unique attitude they have. Sasha and Anton who helms the store both aim to create a unique atmosphere in which to feature the best Designers and showcase the quality and attitude that they display in the ultimate space. They want to go past the old idea of a store being just a place for commercial transactions. They want to create the atmosphere of a museum, a gallery and an ongoing, perpetually changing installation. A store which offers its clients something more.
The pictures we have featured include items by Julius and Area as Devoa had already sold out !!
You can contact Sasha ( if you are lucky ! ) or Anton for enquiries and special requests etc on :
The new address is MOSCOW, TRUBNAYA STREET, 32 bld.3
Their Facebook is : https://www.facebook.com/pages/314-Project/163170093698170
TELL THEM STEALTH SENT YOU !!
written by Marc Stealth