martinMartin A/W 2014 : BEAUTIFUL DISTORTION [ 2 ]

mm34BeautifulDistortion Ugly/beautiful, deconstructivist architecture, off-kilter sculptures, loud discordant beautiful music are the key elements that comprise the 2014 Fall/Winter “Beautiful Distortion” Collection.

In the process of conveying beauty, allurement is achieved through a form of destruction and transformation. Altering traditional fashion principles to metamorphosize what is considered ugly into beautiful meaningful shapes is the rule here. Distortion changes the normal condition of design existence, the proper study, into the formative principles of what comprises beautiful anti-fashion.

To distort, twist awry or out of shape and then transform the crooked/deformed into objects of beauty, martinMARTIN utilizes the philosophical principles of beauty and distortion. By undermining Western hierarchies and the constrictions of beautiful/ugly, feminine/masculine, elegant/unkempt, new/old, perfect/imperfect, the designers adopt an approach that refuses to associate itself with clear cut gender, national or artistic labels and negates conventional Western fashion codes.

The label’s designs are characterized by a restrained palette dominated by the essence of all colours, black. Fabrications include classic British mainstays, Prince of Wales Plaid, Banker’s Pinstripe, Houndstooth and Wool Gabardine. Knitwear constructions exclusive to the brand and an array of hand-loomed sweaters, sweater jackets, blanket shawls, infinity scarves are the softening point to the collection. To contrast the softness, structural architectural leatherwear which features the distorted/draping technique unique to martinMARTIN and armor like pleating applications round out the line-up.

The yin and the yang of oversize silhouettes, severely slim cuts and the use of multiple layers that blur the contours of both the male and female body are abundant. Asymmetry and fabrics that echo the natural textures of flora and fauna found in nature are evident.

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