Chinese Designer Ziggy Chen ( Chinese : Chen Xiang ) began his life in design as a teaching Fashion Design at the Textile University of China for 7 years it is one of the most prestigious fashion schools in the country. He later went on to become one of the forces behind well-known Shanghai-based Mens’ and Womens’ Label Decoster ; one of the oldest designer Labels in China.This was aimed squarely at the local Chinese market.
However , in the second half of 2011 Ziggy began to experiment with developing his own personal vision and thus created Decoster Concept , a new label which reflected the Designer’s growing interest in the accelerating clash between extremes : East and West , old and new etc that he was experiencing around him. The creative research behind the project, the attentive selection of fabrics and the limited number of pieces for each garment made Decoster Concept one of the most exclusive brands in China.
The experimentation progressed further and evolved into the company’s first full-scale fashion show and a revamp of their Xintiandi store for the S/S 2012 collection and a
foray into the European market with the AW12 collection which will be available very exclusively at a very few prestigious stores in London and Milan.
After a strong positive reaction from Buyers and Industry insiders in Paris Ziggy has decided to work strongly to introduce the Label to the West this S/S 2013 season.
For the very first time his collection will bear his own name and the West will at last get to meet a strong , Independent Chinese based Fashion Label.
