SEE AND READ MORE ABOUT BARBARA BOLOGNA – AT OUR ORIGINAL AREA SNEAK PEEK – .

THE NEW JULIUS MA COLLECTION IS IMMINENT

Unisex and diffusion.

Minimalist and abstract.

The concept for the collection is connected to the understanding and interpretation of the rules in our life, our work and our destiny.

Key words and inspirations for the collection are : Broken Glass / Radiation of Light / Hard Ice / Metropolis / Order / Gloom

Colors are all cooling or cold : Black , Silver , Blue , Gray , Blue/White and Flesh.

The fabrics are a balance between modern technical fabrics and natural.

More exclusive pictures coming soon.

For S/S 2013 Demi Park is revisiting the essence of traditional Korean fashion, borrowing its national colors, blue and red, as well as a palette of whites and creams. The collection is reinventing this traditional uniformity, modernizing it by creating interesting relief-like volumes and silhouettes that look timeless and emanate a sense of freedom, and peacefulness.

The de-and re- composition is exemplified in the use of the clothes as building elements to create ultra modern and light-weight silhouettes. For example: a half leather vest that is worn over a blouse, suspenders that are used in multiple ways create new shapes and accentuate a certain idea of constructivism, their halves are not forming a whole, but rather underlining something unfinished and elusive, almost like a gesture, an insinuation.

The choice of fabrics reflects this lightness of being: cottons come in treated as well as in extremely lightweight versions, leathers are perforated to underline the airiness and openness of the collection.

One could say that Parkchoonmoo Spring 2013 takes the masculinity of the Korean uniform, and through its deconstruction transcends it to give it a very feminine presence.

AREA has been posting one “secret” extra image pic from the GENESIS shoot per day on their Facebook page from now until the beginning of the Paris Exhibition on the 27th.

Please go to the AREA Facebook page H E R E
To check them out !!

[ This is not endorsing Facebook, just AREA ! ]

The new S/S Collection is named “SOLACE”

To seek Solace, is to seek comfort in times of distress. The Designers were drawn by the concept of “reaction” – that even during times of misfortune or pain, there is some sense of relief. So – SOLACE is a reaction against distress. The collection shows a personal journey, visualized in three stages – mourning, limbo and re-birth (and/or after-life). Shown through the use of color,construction and shapes.

Designs were inspired by elements of the Minimalist art movement, and the idea of “less is more”.

Artists such as Frank Stella , Donald Judd . Dan Flavin , Richard Serra and Jannis Kounelli
This period was born as part of a reaction to abstract expressionism and this opposition; the reaction from one art movement to the next, reflects the relationship of solace to pain.

The main colors of the collection are : Black – mourning / White – Limbo / Red – Re-birth

The fabrics of this summer collection are light , wearable and breathable but can still maintain structural architectural properties. So mainly coated and uncoated natural fibers, such as waxed cottons and linens are used.
100% microporous, hydrophobic, breathable cotton, with extreme weather (wind and water) resistance. “Reactive” dyed : THE most environmentally friendly commercial dyeing system. This quality has not been coated, but has been integrated into the yarn itself for optimal resistance to wear. It both repels wind and water, and allows perspiration vapor to pass through.Also soft dull leathers, sheer silks and interesting fabric blends with metal content for sculpting.

This collection is an evolution and further explores construction with blunt tough geometries. Using opposing forms and melding them into a Neo-Industrial structural hybrid. The result of taking geometric shapes and sculpting them through an origami approach of folds, cuts and twists to organic forms, a process named by the Designers “Metron-morphosis”.

New S/S Collection “BORN” Concept :

Water can be thought of as the solemn foundation of our existence in a world always in turmoil. Exposed to the various perennial elements, water dries up and consequently deforms and destroys the ground, leaving behind patches of eradicated and polyhedral soil. So, with the end of one surface condition, others are born, allowing water to give meaning and energy to our continuous lifecycle. It is in this infinity of life, that KOFTA finds it’s inspiration for this SS13 collection. Inspired by the existence of natural phenomena and natural transitions, all garments were carefully crafted in a hidden Ukrainian design studio, enveloped by the pure serenity of time. A clear reference is made to the erection of the human spine, which evolved as a natural reaction to the raging elements, to strengthen us and allow us to develop into independent, spiritual and conscious beings. It is this transition of materials and anatomy, which inspired this collection presented by KOFTA for SS13.

The photos below are of the collection’s shoes. For Part 1 CLICK HERE.

Just in time for Paris we are lucky enough to have received these top secret images from behind the scenes of the recent S/C S/S 13 WMNS shoot in their secret studio deep in the heart of Australia

The shots were taken by the multi-talented Jamie who hosts his own Austastic Blog : ohjamie.com as well as helping out with the S/C Blog etc.

If you look closely you can see the two Designers in the act of pain-stakingly styling the shoot and making sure the correct balance of sexuality and swoon were on display.

We will post the official pics for the SOLACE collection very soon.

We love this collection and think it will be one of the strongest in Paris . And only the second season to boot !

The name of the new collection is Swamp Deco and was inspired by a trip the designer made to Louisiana this spring.

The trip was the main inspiration for the color palette: Grey greens: Spanish Moss, Cyprus and Reed. Wet Black. Tarnished Foil. Parchment. Milkthistle. Slate.

Other eclectic inspirations were Kinesio Tape, Spanish Moss, Flak Vests, Body Armour and Pigment Dye.

The main fabrics and features of the collection are Techno chiffon. Foil print. Vacuum heat-sealed ramie. Acid-etched prints. Pigment-dyed cupro/cotton. Snaps. Sandwashed silk. Leather sequins. Pewter embroidery. Scaley lace. Magnetic buckles. Double cotton.

This season features : More layers. More embellishment. And the use of both Garment and Pigment Dye.

The collection is cool, casual & approachable while still being independent and unusual.

We have a series of sneak peak polaroids showing the styling process for the recent installation in NYC

We are very thrilled to be able to introduce for the first time in Paris young Ukranian Designer Konstantin Kofta.

Konstantin works mostly in very high quality leather and is exploring every possible creative avenue using this versatile material.

You can see some of his latest work below and also learn more about him at his site.