The title and concept of the collection was “Street Ethnic”.
This collection can be said to show the very interesting balance between a certain Orientalism and a modern street / Western aesthetic which the English-trained , Korean Designer prefers. The main fabrics were linen, wool and cotton. Colors were white, grey, navy, blue and wine
The Designer stated : I wanted to show the clothing in a very ordinary daily life scene in Seoul in contrast to a typical look-book shooting set in a very cool and luxurious location. I wanted to show the contradiction and create a very interesting and fresh aesthetic juxtapositon.